Writing for the Web

Creating effective web content will help visitors find and understand information on your website.

Following these guidelines will improve the quality of your content and increase your visibility in search results:

Check Accuracy

You are responsible for the accuracy of the content you add to

  • Be sure the information on a web page is accurate before posting it to
  • Proofread your work several times, then have somebody else proofread it.

If people encounter inaccurate or out-of-date information, they’ll learn to distrust information on the CNM website. Pages will be reviewed by the Web Team prior to publishing, but it’s important to remember that you are the expert in terms of content accuracy.

Prioritize Information

Most visitors to spend less than 30 seconds on each page. In that time, they’re skimming the content looking for information relevant to their needs.

With that in mind, make sure to put the most important information at the top of your text and then provide more information (if necessary) so the reader does not have to waste time if the page doesn’t contain the information they are looking for.

Plagiarized Content

Publishing content from other websites or published materials on is strictly prohibited.

Plagiarized content will be removed from the website and may result in the loss of your contributor access.

Contact us if you need help creating original content for your webpages.

Avoid Duplicating Content

The CNM website consists of thousands of pages, and several thousand files. Before adding new content to the site, use the website search to look for related information using the site search.

If you find related or outdated information in the search results, we can help update it as an alternative to creating new content. This will help keep the website fresh and prevent unnecessary site growth.

Skip Introductory Paragraphs

If a headline and subsequent links or bullets of information are sufficient to explain what kind of content is on a page, avoid using introductory paragraphs. Remember, website visitors are here to find specific information in the least amount of time possible. Let's save them some time.

Present Information in Small Chunks

Website visitors typically scan for information rather than reading continuous paragraphs of text. Make things easy on them by providing information in small chunks and using bullets, headers, and paragraphs to create some visual whitespace.

There is no minimum or maximum page length for However, the quicker you get to the point, the greater chance your visitors will find what they’re looking for. Here are some content length recommendations to shoot for:

  • Titles: 2-5 words
  • Headers: 3-7 words
  • Sentences: 8-15 words
  • Paragraphs: 50 words or less
  • Pages: 500 words or less
  • Bullets: 10 words

Capitalize the first letter of each word in titles and headings, except for articles of three letters or less like “the,” “a,” “an” and “for,” unless they are the first word of a headline. Always capitalize the first word of a title or heading.

To summarize, for good chunking:

  1. The bulleted information provides clear and concise methods for contacting an Academic Advisor.
  2. The bullet format presents the information in an easy-to-read and easy-to-understand format.
  3. Don't overuse bold or write excessively long headings (good headings are typically 3-7 words).
  4. Long headings prevent visitors from being able to scan the page for the information they're looking for.

More Information

Edit, Edit, and Edit Again

Text on should be as brief and to the point as possible. Here are some things you can do to edit your content:

  • Remove adjectives and adverbs.
  • Write in the active voice and use action verbs.
  • Write in short, simple sentences.
  • Use language your visitors would use.
  • Highlight task-oriented information.
  • Use headings and subheadings to organize information.
  • Avoid academic jargon and explain acronyms that might be unfamiliar to visitors.
  • Proofread your content prior to publishing.