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CNM Branding

The term "branding" is the practice of using symbols and design to create an identity for an organization. CNM uses the following colors, fonts, and logos for visual brand identity.

Official Colors

The primary colors for CNM branding are as follows:

The following colors are secondary in CNM branding:

Use of the Official CNM Logo

 The logo is CNM’s primary graphic symbol. Please observe the following when using the CNM logo:

  1. The official CNM logo must be used on all brochures, flyers and other publications for internal and external audiences, as well as checks, forms and signs.
  2. As with printed logos, all electronic CNM logos have established clear zones of 1/2”. No other type or graphic element should fall within the clear zones.
  3. Affiliation and partnership logos related to a department’s mission may be used with, but may not overshadow the CNM logo. For questions or more information, please contact the Marketing and Communications Office.

Use of Other CNM Graphic Elements

The letters from the CNM logo can be used as a graphic element. However, the CNM official logo must be present somewhere in the document or video.

When using letters without arrow it must be accompanied by the full CNM logo.

Below are all of the options for the official CNM logo. 

Email Signatures

All faculty and staff should be using their official CNM email addresses when conducting campus business. Emails, whether sent from a computer, smartphone or other device, should contain an accurate and consistent CNM email signature.

If you choose to include an image in your email signature, several options are provided below.

View step by step instructions for setting up an email signature on OFFICE 365. 

Official Fonts

The use of novelty and script fonts is discouraged in most instances because they are difficult to read.

CNM’s official fonts for use in publications are:

  • Mission Gothic Bold or Black (headlines and sub-heads)
  • Mission Gothic Regular or light (body copy)
  • Sanchez Semibold (headlines and sub-heads)
  • Sanchez Regular (body copy)

If the CNM’s official fonts are not available to use, please use:

  • Arial (headlines, headers)
  • Garamond (body copy)
  • Myriad Roman (headlines, headers)
  • Times (body copy)
  • Times New Roman (body copy)

 Contact the Marketing and Communications Office for suggestions or clarifications regarding usage of specific fonts.

Screenshot of website header styles.
Website Header Styles.
Web Typography

Headings

The typeface for headers is Sanchez Bold and they are always hex #003A70 (Navy Blue) and font sizes are as follows:

  • H1: 45px,  used for page titles
  • H2: 31px,  sub headings
  • H3: 22px,  smaller sub headings

Links

Link-state colors are as follows:

  • Active: navigation blue #0257A6
  • Hover: navigation blue with underlined text
  • Visited: tinted blue #2B84D6

Department or School Identifiers (Logos)

An identifier is created by the marketing design team at the request of a department or school.  Departments and offices may use identifiers on stationery, apparel and other items.

These are the only acceptable forms of identifiers:

  1. The identifier may only feature text below the logo.
  2. The identifier will also follow the appropriate color scheme as shown in the color section.

The CNM Seal

The seal is the most formal institutional identifier. Its use is limited to diplomas, transcripts and legal documents. Individual offices, schools and departments may not create seals for their own use. Contact the Marketing and Communications Office for use.