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Graphics Standards

This Graphic Standards Guide is produced by the Marketing and Communications Office to assist departments and individuals who create publications such as brochures, flyers and posters, as well as those who have responsibility for the maintenance of webpages. 

Publications and web pages created for CNM’s internal and external audiences must conform to the guidelines within this manual and must be approved by the Marketing and Communications Office before being printed or posted online. 

The intention of the Graphic Standards Guide is to help the CNM community present a consistent “look” in all printed and online materials. It is a living document and, as such, will be updated periodically in response to new usage questions. As always, the Marketing and Communications Office is available to answer questions about the proper usage of CNM logos and assist in the creation of publications. 

Other Resources

For printed materials and news releases, CNM adheres to The Associated Press Stylebook and Libel Manual. For Website Standards, contributors can reference Associated Press Stylebook and The Elements of Style for principles of composition, rules on usage, capitalization, and punctuation. For clarification, contact the Marketing and Communications Office.

Official Name

The official name is Central New Mexico Community College, which should be used on first reference to the college in all publications and other documents intended for outside audiences.

The name may be shortened to CNM on second reference or when addressing audiences who will know what the letters stand for (e.g. faculty/staff, alumni, students, community members, etc.) It is also acceptable to refer to the College (the ‘C’ is capitalized) on second reference. Please do not refer to the College as CNMCC or abbreviate any part of the name.

Never Use

  • CNM Community College
  • CNM C.C.
  • Central New Mexico
  • Central New Mexico C.C.